I am a narrative-driven wordsmith with 15 years of experience in journalism, PR and marketing and a life-long curiosity for global cultures and people.

I call myself a cultural investigator; I know what is being talked about, by whom and how. And I love to tap this knowledge to push brands and clients outside their milieu through great storytelling, clever thinking and creative partnerships.

I have worked with some of the world’s best-known brands - Marriott International, Sunrice, Grey Goose, Yoplait, Castello, Nestle and more. And I want to bring this experience, this knowledge to you.

I am a fuss-free, get-stuff-done kind of person who will be your trusted collaborator and number one cheerleader in the world of PR and comms.