Hand up if you love a good story.

I can’t see you, but I bet that hand is in the air.

Storytelling is at the heart of what it means to connect, to engage, to have fun. To live.

The way I see it? Everyone has a story to tell. It’s about finding the one that’s worth telling and working out how to tell it.

I am a culturally curious, strategy-driven word nerd that is tapped into the zeitgeist (read: I know what’s being talked about and by whom) to deliver work that breaks outside the ‘norm’. I combine 15 years of journalism and PR experience, a wealth of FMCG and travel and tourism knowledge, a fuss-free approach and a die-on-this-hill belief in the power of partnership and connection.

The result? It’s darn good.

Come find out for yourself.